A Unique Perspective 

Heather Saffer is an Author, Speaker, and Consultant who helps bakers and dessert entrepreneurs create successful food businesses. 

I felt alone. I had a dream but I didn't know how to achieve it.

When I decided to create a baking business, I was told it would be extremely difficult and I would only succeed if I found someone to guide me.

But I didn't have the money to hire someone to guide me.


I told myself, "How hard could this be? I will figure it out alone." 

Which was the worst decision I ever made.

When I tell you I crashed and learned, I mean I crashed. Flat on my face. I lost everything. 

It's a long story, which I'll tell you someday if you ask. 

The moral is, I wish I would've invested a bit of dough to avoid the "con artist swindled me and wiped me clean" chapter of my story. 

So can you go it alone? Yes, of course you can.

But why endure the "crash and learn" when I'm here to guide you past the failures and move you swiftly into your chapter of success?

Why me? Because I care about you and your dreams. I believe you can achieve every dream you have, just like I eventually did.

Let me help you avoid the bottom and rise straight to the top.


The view is sweet from up here.


Heather Saffer

Hi, I'm Heather


 But who the heck am i? 

 Why should you work with me? 

Because I was sitting exactly where you are right now, until I achieved every single thing I set my heart on...

I signed two book deals with major publishers.

I built a successful bakery from scratch.

I won Food Network's Cupcake Wars.

I got a deal on ABC's Shark Tank.

I created and launched a packaged frosting line into 1,000's of retailers such as Wegmans, Whole Foods, HEB, etc.

I created a clothing and gift brand with my original artwork to raise money for animal rescues.

I showcased my products on QVC.

I got invited on dozens of Television and Radio programs.

I was talked about in People Magazine, Oprah, Forbes, Inc., Entrepreneur Magazine, and many others.

I sold my company! 


 I created my dream business 

And you can too. 
Chocolate Chip Cookies

You have inspiring goals, big dreams, and an  important mission 

But you've probably realized you don't know what to do next...
Are you trying to build a food business but you  feel alone ?
Does everyone tell you they  love  your sweets and you should sell them?
Are you  afraid  of making the wrong move?
Do you have big goals and dreams but  don't have the support  you think you need?

The most common reason small businesses fail is that the market simply doesn’t need their products or services. (CB Insights)

20% of small businesses fail in their first year of business. Another 30% fail in year two. (CB Insights)

I specialize in helping bakers and dessert lovers find their marketable niche, setup their business properly, attract repeat customers, and grow to substantial heights.

Don't struggle alone.

Reach out for help Right now. 

Through my proven method of success, I will teach you exactly how to start and grow your baking or sweets business so you too can achieve your dreams.

Are you ready to start building your empire?

 What People Are Saying About Heather Saffer 

Man Portrait

Mark Ragus, YEA!

Writing to tell you how incredibly inspiring your talk at the Young Entreprenuers Academy was.  Your story is fantastic!  From the way to started your business to the way you took your success to another level using your win on "Cupcake Wars", you have created an incredible brand...YOU!

John Sullivan, Instructor

 Heather’s story of self-discovery, tenacity, and resiliency resounded with our students in a major way. The perfect role model for students still finding their way in life, Heather was a shining inspiration.  I recommend Heather to any school that is looking for a way to connect its students to those life skills that spell success.”

Martha Bjorklund, Enrichment Specialist

Thank you so much for coming to speak to the students at Allendale Columbia yesterday. You were fantastic and the children loved your presentation. I hope that you stay in touch with us in the future.